A Metricool alternative focused on what to post.
Metricool is strongest at analytics and scheduling across many brands. Planboard focuses on the content itself: what to post, written in your voice, and the conversations worth joining.
A scheduler starts at the queue
You bring the idea, the words and the image. It posts them on time.
Planboard starts at the goal
It finds, plans, writes and designs. You get one list a morning and press post.
Planboard and Metricool at a glance
| Feature | Planboard | Metricool |
|---|---|---|
| Best for | Founders and personal brands who need the content planned and written | Agencies and marketers who manage many brands and live in analytics |
| Finding conversations | Radars on X, Reddit and YouTube every Monday, LinkedIn on demand, reply drafted | Competitor analysis and hashtag tracking |
| Content planning | Campaigns in phases with goals, items generated per phase | Drag-and-drop calendar and campaigns |
| AI writing | Agents write every piece from your voice rules | AI Assistant for captions, with credits |
| Visuals | Story frames and post images generated | Canva and a built-in editor |
| A daily list | Today view and a daily digest by email | No |
| Publishing | One tap: copy and open the network | Automatic scheduling |
| Price | Free for 1 project. Paid from $149 a month, founding members get Pro at $199 | Free for 1 brand. Paid from $20 a month for 5 brands |
Why people add Planboard
Replies grew them more than posts.
Radars bring the conversations worth joining every week, reply drafted.
Learn moreThe calendar was empty.
Planboard starts from your goal and fills each phase with what it needs.
Learn moreThe AI sounded like AI.
Voice rules per person and per brand. The giveaway phrases never reach a draft.
Learn moreWhen Metricool is the better pick
We would rather you pick right than pick us.
Metricool has deep analytics, competitor benchmarking and ads reports.
Metricool is priced per brand and built for agencies.
Metricool schedules and publishes for you.
Metricool vs Planboard, asked often
Is Planboard a Metricool alternative?
For planning and writing content, yes. For analytics and multi-brand scheduling, Metricool is stronger.
Does Planboard have analytics?
Planboard focuses on planning, writing and finding conversations. For reports, keep the analytics tool you use.
Can I use both?
Yes. Write in Planboard and schedule and measure in Metricool.
Keep Metricool. Lose the blank page.
Find, plan and write in Planboard, then use Metricool for what it does best.