A Hootsuite alternative for people, not departments.
Hootsuite is built for social teams with inboxes, listening and reporting. Planboard is for the founder or small team who needs to know what to post tomorrow and have it written.
A scheduler starts at the queue
You bring the idea, the words and the image. It posts them on time.
Planboard starts at the goal
It finds, plans, writes and designs. You get one list a morning and press post.
Planboard and Hootsuite at a glance
| Feature | Planboard | Hootsuite |
|---|---|---|
| Best for | Founders, personal brands and small teams who do the posting themselves | Social media teams that need one inbox, listening and reporting across many accounts |
| Finding conversations | Radars on X, Reddit and YouTube every Monday, LinkedIn on demand, reply drafted | Social listening from the Professional plan |
| Content planning | Campaigns in phases with goals, items generated per phase | Calendar |
| AI writing | Agents write every piece from your voice rules | Wisdom, its AI teammate, drafts and recommends |
| Visuals | Story frames and post images generated | Canva built into the composer |
| A daily list | Today view and a daily digest by email | No |
| Publishing | One tap: copy and open the network | Automatic scheduling |
| Price | Free for 1 project. Paid from $149 a month, founding members get Pro at $199 | No free plan. From $99 per user a month, billed yearly |
Why people add Planboard
Replies grew them more than posts.
Radars bring the conversations worth joining every week, reply drafted.
Learn moreThe calendar was empty.
Planboard starts from your goal and fills each phase with what it needs.
Learn moreThe AI sounded like AI.
Voice rules per person and per brand. The giveaway phrases never reach a draft.
Learn moreWhen Hootsuite is the better pick
We would rather you pick right than pick us.
Hootsuite has a shared inbox, approvals and seats for a whole department.
Hootsuite includes listening from its Professional plan and advanced analytics above it.
Hootsuite schedules and publishes for you. Planboard hands you the post.
Hootsuite vs Planboard, asked often
How does pricing compare with Hootsuite?
Hootsuite starts at $99 per user a month billed yearly and adds listening from its Professional plan. Planboard has a free plan for one project, and paid plans start at $149 a month with radars, planning and writing included.
Does Planboard have social listening like Hootsuite?
Planboard radars search your topics and bring back posts worth joining with a reply drafted. Hootsuite listening is a broader brand-monitoring tool on its higher plans.
Can Planboard auto-publish?
No. Each post is one tap: copy and open the network.
Who should stay on Hootsuite?
Teams managing many accounts that need a shared inbox, approvals and reporting.
Keep Hootsuite. Lose the blank page.
Find, plan and write in Planboard, then use Hootsuite for what it does best.